Amazon Prime Day Finally Set a Date (and Has New Benefits)

Online retailing behemoth Amazon has announced the dates for 2023’s Prime Day: July 11 and July 12. Beginning at 3 a.m. on the 11th, Amazon plans to drop a new deal every half hour for 48 hours on merchandise from brands like LancĂ´me, Peloton, Victoria’s Secret, YETI, Bose, and many more.

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