As with other AI bots like ChatGPT and Copilot, there are free and paid options for Google Gemini: For $20 a month, you can upgrade to a Google One AI Premium plan, which includes Gemini Advanced. Chances are you're already signed up to a host of digital subscriptions, so is Gemini Advanced shelling out even more cash?
Here's how the features on the free plan and the Google One AI Premium plan stack up against each other right now—bear in mind the paid plan includes some extras beyond the Gemini Advanced AI, which I've listed at the end. As a Google One AI Premium subscriber, I've talked a little bit about my experience of these features, too.
Comparable features
Features that match across both the free and paid plans is probably a good start. All users, whether they subscribe to a paid plan or not, can make use of file uploads and analysis in their prompts, though Gemini Advanced users can work with larger files (uploads can go up to 1,500 pages if you're paying).
Image generation is available for all Gemini users, though images including people are only available on Gemini Advanced. All users can have real-time chats with the AI through the Gemini Live interface, and all users can connect to other Google apps, including Google Maps and Google Flights.
The other basic AI capabilities—generating and rewriting code and text, looking up information online, offering advice on just about every topic imaginable, and coming up with new ideas and perspectives— are the same across the board. However, Gemini Advanced is smarter in all of these areas.
Better models
With Gemini Advanced, you get access to the best AI models Google has to offer: These models do eventually travel down to the free tier, as new ones are released. It's hard to quantify the difference, but Google says it's top-tier models are "far more capable at highly complex tasks" such as coding, reasoning, and creative collaboration.
At the time I'm writing this, the best AI model available for free users is Flash 2.0, and the best Gemini Advanced AI model is 2.0 Pro Experimental. In the tests I've run with code and text generation, the advanced AI model is noticeably better in terms of detail and comprehensiveness—but the free AI model is perfectly fine.
The more demanding your needs, the better Gemini Advanced is going to be for you. If you're working on thorny math problems or complex software coding, then the upgrade is probably worth it; if you're sticking to making your emails sound less prolix, maybe not.
More AI features
Another extra you get with Gemini Advanced is Deep Research, which essentially goes off and writes a comprehensive report on a topic of your choice, using resources found on the web. I asked the tool for a full breakdown of the features of the Google Pixel 9 Pro Fold and what it means for the foldables market, which it returned in seven minutes.
The article that came out the other end was mostly accurate and well-written, if a bit generic. It hit all the key points that users would need to know, before listing website sources at the end, which is handy for fact-checking—as well as a reminder that AI doesn't actually know anything, it just scoops up and sorts human knowledge.
Then there's NotebookLM, the research-focused AI tool from Google that can make AI-hosted podcasts for you. You get more of NotebookLM across the board, if you're on the Google One AI Premium plan: 20 audio podcasts per day rather than 3, 500 questions and answers per day rather than 50, 300 sources per notebook rather than 50, and 500 notebooks per user rather than 100.
After that there are the Gemini Gems, the customized AI bots you can create inside Gemini to concentrate on specific tasks. You can create Gems for coding, resume writing, or fitness coaching for example, load up documents for them to refer to and train from, and specify the tone and approach of their responses.
Certain other features are exclusive to Gemini Advanced right now, including the option to have Gemini remember certain pieces of information about you (like your job and interests), and the ability to access previous chats. It remains to be seen whether these more minor features will eventually make their way down to the free plan.
Finally, Gemini Advanced users can get the AI built right into Google's online apps, including Google Docs and Gmail. This can be useful for analyzing files and messages, and composing new ones, but it's something I tend to completely ignore because I can't really find a use for it—your mileage may vary.
Is Google One AI Premium worth it?
I should also mention that Google One AI Premium is a Google One plan: You get 2TB of storage for Gmail, Google Photos, and Google Drive, which would set you back $10 a month separately. You're essentially paying another $10 for Gemini Advanced, so your choice depends partly on whether or not you need any more Google storage.
If you spend a lot of time making serious use of AI or just playing around with it, then Gemini Advanced may well be worth it for you: The AI is better, you've got the tools like Deep Research and Gems to make use of, and you get AI piped into other Google apps too. For my job, it's of course beneficial to be able to test out the latest models, and all the features Gemini has to offer (but not to churn out articles, of course).
If you're not finding any practical applications of AI for yourself right now, then the free version of Google Gemini is perfectly fine: There's still a lot you can do with it, and it still returns a high standard of responses across a full range of tasks. It's also worth bearing in mind that you can try out Google One AI Premium free for a month, to see for yourself whether you can get enough value out of it.
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